24th, May, 2016
※Program is subject to change.
We officially launched Sprocket as a marketing automation tool for on-site real time communication this January. Since then, many communication scenarios on this tool have been generating good results among various industries of clients. In Japan, this type of tools are mainly used by e-commerce client as a coupon distribution tool, but we redefine this category as a new way of communication which is to provide right messages to the right segment of customers at the right timing. Last year at this conference we proposed this concept to you, and this year we are very happy to announce that the concept has been proved to really work by our clients’ great results. Looking forward to seeing you soon!
Recently, many companies can collect and accumulate variety of data, however, not so many companies can effectively take advantage of the data they accumulate. In this session, CEO of the Principle Co. Ltd, Google certified partner, will talk how to use these data for the corporate level and also contribute to the revenue up.
The connected age brings a new set of challenges and opportunities for brands, agencies, and the consumers they serve. Join Jay Zaza, R/GA SVP Executive Creative Director for a discussion on how R/GA is bringing its legacy of disruption to the creative and tech landscape, creating everything from products and services to Super Bowl spots through culture-driven insights. Whether it’s working with startups to build their companies into scalable brands, partnering with Fortune 500 clients on brand campaigns, or prototyping new technologies, R/GA is innovating the very definition of how an agency operates.
Artificial Intelligence is expected for digital marketing, besides IoT, stock prediction, image recognition and many other fields. Understand user insights, and use them to show well personalized user experience is very important to make people change from audience to customer, customer to consumer and repeater. To do so, we need to have many kinds of user information and process them effectively. “Search queries” and “user generated review contents” are one of most powerful input from user. Especially “search queries”, we MUST utilize them to improve conversion of Ads and e-commerce website. Now we have strong tool, Artificial Intelligence, value of “search queries” increases more than before. Will introduce and explain possibilities of Artificial Intelligence with “search queries” and “user review” to understand user insights precisely.
Social media has become common marketing-tool for brands and it is expected to perform as an advertising medium. The number of fans/reach are considered as the core ROI and brands are more likely to focus on expanding the size. AMN sees potential in searching for active fans and delivering true value of brands to them. We have defined fans who speak or recommend about brands on their own initiative as “ambassador”. The presentation will be about “Ambassador Program” which accumulates engagement with fans as asset.
How to use Programmatic & PMP – Private Marketplace?
As a video production platform with a record of over 500 projects, Crevo has acquired a wide range of experience in video marketing. We would like to explain what video types match your social marketing needs, when viewing by media type such as Facebook or Youtube. 10 minutes may not be enough to go through this material, so please don’t hesitate to ask questions after.
Now “Customer Experience” is the new competitive battlefield. In the experience era, how should enterprise change themselves – Digital Transformation. We’ll talk about actual case of McDonald and Disney, and also case of established bank companies, like RBS and NAB. We also share how our Adobe has changed ourselves to achieve relentless growth.
Introducing and guidsance for sampling of Ploom TECH by JAPAN TOBACCO INC.
