Breakfast Presentation #1@ Precious Hall

Show your welcome to customers while they are on site: the better customer experience, the more engagement you gain

Session summary

We officially launched Sprocket as a marketing automation tool for on-site real time communication this January. Since then, many communication scenarios on this tool have been generating good results among various industries of clients. In Japan, this type of tools are mainly used by e-commerce client as a coupon distribution tool, but we redefine this category as a new way of communication which is to provide right messages to the right segment of customers at the right timing. Last year at this conference we proposed this concept to you, and this year we are very happy to announce that the concept has been proved to really work by our clients’ great results. Looking forward to seeing you soon!

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