Last year, FOSSIL GROUP acquired the wearable company "Misfit" for 250 million dollars. Marketers are keen to see how a design and fashion driven watch and accessories company will brand new accessories that are technology enabled. Preston will talk the future potential of wearables marketing thru their [Fashion x Technology] strategies.
One of the world spotlighted interactive agency R/GA's finest creative director, Jay Zasa, (Executive Creative Director) will speak it's creative mindset.
It is still in our fresh memory that the seminar R/GA hosted at last year's Cannes was the topic of conversation. Many were interested in their own accelerator program which portrayed a new way for an agent to be present in the industry. At this year's Brand Summit, it's Executive Creative Director Jay Zasa will keynote on our stage. He will talk about how one can produce an creative material that raise brand values in this all connected digital era.