25th, May, 2016
※Program is subject to change.
We introduce case studies based on these points: ・ We support our clients in buying, creating, and operating in-feed contents best fit for our service. ・ We provide support not only through the editing of articles, but also through the casting, the shooting, and the creating of video creatives with a long term contract.
To make brand advertising more effective online, human and viewable is the first step
With the drastic budget shift to digital marketing from mass advertising, the way of brand communication has faced a huge change as well. For instance, DMP technology improved CRM method a lot. Also, we now can see user actions, which were not measurable before Brand Lift test appears. On the other hand, most of those technologies are used separately and not many advertisers can find how they can connect them to one solution. In this presentation, I will speak about the marketing proposal, which consistently put every data driven solutions together from user analysis, clustering to brand communications like CRM and SNS ads.
Despite of advanced technology or system to track marketing data, only limited business users can take advantage of wide range of data, and majorities do not even know what they can do with it. The part of reasons is it requires further investment in education, data preparation such as data cleansing & organizing to have more comprehensive way of utilizing data. This became serious roadblock for business users to have holistic view of what’s happening on their investment and take a data driven approach to optimize their KPIs at timely manner. We will discuss how Datorama marketing intelligence solution, being recognized as 2016 Gartner Cool Vendor in Data-Driven Marketing, can address such challenges easier and smarter than ever.
At present, Content Marketing already has been expected to become the key driver solving not only specific problems but also contributing to a entire marketing strategy.We have to define and measure the actual value of Content Marketing since the importance of measurement of “How much did our content marketing produce valuable outcomes?” is increasing,We INFOBAHN have been tackling research and practice about the issue, “How might we produce real marketing outcomes by Content Marketing?” more than 10 years till now.In our presentation, we will introduce practical methodology and our “brand new soluton” that can measure and visualize the actual outcome of Content Marketing.
As the real-time reduction proceeds in business, marketers are expected to make advanced and quick decisions. The digital marketing department in many companies are starting to use Treasure Data as their private DMP. By using its marketing tool, it allows them to make advanced and fast decision making with low cost. In this session, we will introduce the case study of each company as the private DMP. In addition, we will invite LEGOLIS Co. LTD, which we tie a partnership with, and introduce “Cayma,” a marketing BI construction service offered by them. We will also describe the merits of installing the marketing dashboard which uses the most advanced BI, “3rd Party Data,” or “Datorama.”
Twitter recently made public that the number of monthly active users in Japan has reached 35 million. In this session, Nick Watanabe from Twitter Japan will discuss how users in Japan utilize Twitter and showcase the latest case studies of promoted video on Twitter. Tips for how to implement video marketing on Twitter will also be shared.
Now that enterprise video distribution has become the norm, the period of being content just to deliver videos is over. Video has been expected to play an even greater role in corporate digital marketing, and its range of use is also expanding rapidly. Meanwhile there is growing number of companies that are suffering from managing increased videos or worrying about drawing value and index of them. The next challenge of video utilization is how you can link your videos and marketing tools, and how you can exploit new Web technologies. Brightcove’s online video platform has more than 5,000 customers globally. This session will introduce the leading-edge video marketing with the latest case studies.
Cutting through the noise to find the real measure of your brand’s reputation is more challenging than ever. Modern media intelligence consists of a set of tools and techniques for listening to billions of online conversations at once. When used well, it helps us connect the dots so we can better understand our customers, spur engagement. and benchmark the performance of our programs.
How digital can help evolve your marketing? What do you need to know and do? Will explain what is Marketing Evolution with Digital and will give out some hints & tips to help evolve your marketing to the next level
Why should “site search” be revisited? We can offer you every concrete data and reason to reconsider the site search on your web pages, which is the very first tool your customers turn to when gathering necessary information. We are sure to share with you what should never be missed about sites search!
Up until now, marketing has been inclined towards capturing new customers by mass media, while it seems that existing customers have been left alone. However, due to the spread of the Internet and smartphones, messages can no longer be reached through conventional techniques. Moreover, due to the current conditions wherein consumers are easy to connect with through social media, word of mouth is more important than the one-sided messages of companies. Meanwhile, what is attracting attention nowadays is the communication policy through brand fans and ambassadors. Everyone may feel that those kinds of policies are important, but really, if it became a level system to be implemented, it is a fact that there would be many unclear points, such as how to establish KPI, or an organisation structure and so on. Therefore, We’d like to discuss with everyone the possibility of communication through fans and ambassadors, and the forming of an organisation for those communications.
With the emergence of internet or smartphone, consumers’ exposure and interaction with media such as TV has largely changed and became greatly diverse. Some consumers use smartphone during TV viewing, some are content with using only smartphone for both acquiring information and enjoying entertainment, some use both computer and smartphone as the situation demands. Increasing penetration of smartphones among older consumers suggests that the consumers’ media interaction will keep changing in future and thus the close observation is to be of continuous interest.How should the communication in advertising evolve in line with this change? MCA Business Group Director, Masahiro Nagasaki, and Etsumi Kogane will introduce the potential of “designing the advertising communication by utilizing data” and also “understanding the latest consumer and media”, based on Intage’s single source data, “I-SSP”
Digital Element presents how targeting is a key enabler for higher returns, we explain how to use various data can be used to improve advertising effectiveness and provide “Ads as Content”. See ground-breaking case studies on look-a-like, keyword, and other targeting methods and we will show how digital marketers can integrate their own data by using “custom audience” feature of SmartNews Ads.
Locari,a curations media specifically for women aged over 25, has recently reached 10 million MAU in less than two years. In this session, Kosuke will introduce how women nowadays behave and what they consume upon female media. Furthermore, will showcase how digital marketers use native ads and campaigns on Locari to promote their brands and product.
The first goal of BRAND ADVERTISING is to REACH targeted users efficiently and widely. In this session, Nielsen shares with you how important it is to track INDIVIDUALS across fragmented digital media and measure the unique reach , and what it means to TV/Digital integrated media planning. You can also learn how to reach targeted users efficiently from case study with concrete methodology. REACH is the first goal but advertising impact, such as brand lift on awareness or purchase intent, is also important.This session informs you what your digital campaign’s measurement/evaluation should be and how you can optimize the reach and impact in real time with Nielsen’s measurement framework.
Digital video is increasingly dominating the mobile experience and continues to be a powerful engagement driver, fuelling massive growth.Companies are facing numerous challenges ranging from rejected cookies to ad fraud and ad blockers and negatively impacting their video marketing strategies. How does your team of marketers rise to that challenge?Open 8 provides you with the largest smartphone video ad platform in which you can reach a female user base of over 40 million users. In the first year only, we introduced more than 50 national clients to the huge opportunities in mobile advertising, resulting in rapid revenue growth and stronger digital brands.
According to one authority, users viewing smartphones watching TV exceed 70%, and thus the smartphone is now replacing TV to become blended into life. The fusion of three key words such as “smartphone”, “video”, and “premium media” that CMerTV proposes to grasp the times maximizes the motivations of users and brings an unprecedented result. In this session, focusing on the video-ad of smartphones that has popped out to play a leading role in the times, we will introduce the examples of the “brand advertisement” that CMerTV has established with actual voices more practically. In addition, we will also introduce the latest examples of animation advertisement of smartphones in conjunction with TV programs and the real display networks (outdoor video advertisements) of CMerTV that are spreading these days.
