Keynote #2 @ Precious Hall

Designing an Agency for the Connected Age

Session summary

The connected age brings a new set of challenges and opportunities for brands, agencies, and the consumers they serve. Join Jay Zaza, R/GA SVP Executive Creative Director for a discussion on how R/GA is bringing its legacy of disruption to the creative and tech landscape, creating everything from products and services to Super Bowl spots through culture-driven insights.  Whether it’s working with startups to build their companies into scalable brands, partnering with Fortune 500 clients on brand campaigns, or prototyping new technologies, R/GA is innovating the very definition of how an agency operates.

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