Day 1

23rd, May, 2016

※Program is subject to change.


Overview of Brand Summit 2016 – understanding marketers current issue and challenges and talk about how you can make most out of next three days.

17:40 - 18:30

Fossil Group has now added Misfit to its portfolio of brands, enabling 2 major opportunities. First, to build the Misfit brand as a global leader in design driven wearable technology devices and services. Second, the foundational technology and capabilities invented by Misfit will now be leveraged across most, if not all, of the other brands Fossil Group designs, manufactures, and sells; including Fossil, Skagen, Michael Kors, Emporio Armani, Diesel, Marc Jacobs and more.

The watch and jewelry business is changing and evolving quickly. New companies, brands, and capabilities are getting into this category, growing and redefining the market at an exciting rate. The possibilities creative and design teams can now offer to consumers is truly exciting and transformative. The future of offering smart accessories and building brands that relate to consumers in new ways is a path to gain a disruptive advantage in this new category being created as fashion and technology collide.

18:30 -19:00

Last year was said to be the first year of the video, and many companies have shifted its approach to using the online videos from a “trial” to a “the primary marketing tool.” Compared to the traditional online advertisement such as banner ads, videos demand the production side higher standards of creative planning and production and thus require them to explore in various areas. In this session, I would like to tell you what happens at the frontline of video marketing involving the power of the creative production. I will also be sharing some examples of how Viibar has helped our clients and how we incorporated the formula of “Data & Creativity” to draw the needs of the audience.

19:00 - 20:00

Sorry, this entry is only available in JP.