COMMERCE SUMMIT JAPAN

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• 日本語
• English

Sorry, this entry is only available in 日本語.

ロイヤルガーデン

We officially launched Sprocket as a marketing automation tool for on-site real time communication this January. Since then, many communication scenarios on this tool have been generating good results among various industries of clients. In Japan, this type of tools are mainly used by e-commerce client as a coupon distribution tool, but we redefine this category as a new way of communication which is to provide right messages to the right segment of customers at the right timing. Last year at this conference we proposed this concept. This year we are very happy to announce that the concept has been proved to be very effective by our clients’ great results.

ロイヤルガーデン

Although E-commerce site also improves repeatedly in the form corresponding to the ongoing changes in the environment surrounding the market, many companies executes complete renewal once in 3 to 6 years.

However, it is difficult to accumulate the knowledge about “renewal” to company side at this pace, and the possibility of failure is not low.

ECBEING.Co.,, which experienced more than 900 developments, will introduce points to note that obtained in various renewal experience.

ロイヤルガーデン

ロイヤルガーデン

The influence of eWOM and recommendation by friend has been significantly poweful due to the proliferation of social media and price comparison websites. We define fans who proactively talk about a brand as “Ambassador” and the number of brands that collaborate with ambassadors has been increasing.

I’d like to talk about how to deliver the value and attractiveness of brand on E-Commerce through its loyal fans as well as its impact on the market. In addition, I am also going to cover how to convey the value of “MADE IN JAPAN” products in Cross-Border E-Commerce by utilizing the eWOM.

ロイヤルガーデン

It is very important to deliver a brand message for its target with the proper timing and content. We will talk about content marketing, which INFOBAHN has been known as a pioneer.

ロイヤルガーデン

A must-see session for those who “actively utilize local stations and BS/CS stations” or those who “want to maximize infomercial effect”! Abundant availability of smart TV viewing log!! – Nationwide, 200k+ devices, 15 seconds in unit, all channels of terrestrial + BS + CS (110 degrees), other operation logs besides TV viewing – For example, the data can reveal at which scene an individual switched channel during an infomercial. Imagine having this information handy…! We would like to incorporate this new data into everyone’s business. Concurrently leading INTAGE which aims to break though the frame of marketing research by releasing “Dialog Style Promotion” “di-PiNK” and IXT which aims to bring value out of smart TV log, Yoshio Shiotsuka will introduce the characteristics and potential of smart TV data.

ロイヤルガーデン

Introduce of in the Panasonic membership site”CLUB Panasonic” in order to improve convenience for customers by consolidating a contact point and communications.

In this Session, Talk about the specific cases which are rental-and-experience campaign, acquisition of customers for real stores and events and so on.

Moeover, introduce of strategic planning reagarding the new Membership Service “CLUB Pansonic Coin” to improve customer satisfaction more than ever.

Specifically speaking, We are planing to offer Ad plans which we have executed to clients by CLUB Panasonic coin in near the future.

ロイヤルガーデン

ロイヤルガーデン

In 2014, the Japanese BtoC e-commerce market size grew to $1B. The market is growing more than 10% year-on-year. But the e-commerce sales as the percent of retail sales is still less than 5%. Now, companies focus on tiny marketing KPIs like CPA of digital ads in this small 5% e-commerce market. Marketers have to change strategies to expand market opportunities for future growth. In this session, you can learn the point of marketing strategy, marketing team building and 3 points of view for evaluating contents. These things are important knowledge and skills to develop the remaining huge “95% of non-e-commerce market” and increase the sales via e-commerce dramatically in the next few years.

アメジストホール鳳凰 2F

To all web-managers who have a hard time improving your website. We have heard concerns that it is challenging to improve the website according to user trends and needs because of several processes such as finding the web issues, A/B test, and the execution of web-improvement. We developed SiTest (Saitesuto) that allows companies to analyze website and improve ASP easily, after hearing those concerns. Especially our reporting service using AI is something you should keep an eye on. Our reporting service improves your business by finding issues automatically and recommending you the solutions based on data that is drawn from 100,000 websites. We will introduce our case studies and ways to leverage using E-Commerce websites.

パールホール天平 4F

There are changes in successful advertisement pattern because of the radical change of the user devices from computers to smartphones.

Now that many companies are suffering from successful advertisement pattern being invalid because of the changes in user devices.

However in our company, there are many successful cases coming up such as “180% Improvement of Cost per Action in creating ads for In-feed ads”

and “180% Improvement of Conversion Rate in Customer Relationship Management Plan”

Because our company is specialized in subscription model of mail order business, we are able to introduce the latest successful advertisement patterns

which can be done right now with detailed cases.

ルビーホール飛天 5F

アメジストホール鳳凰 2F

パールホール天平 4F

ルビーホール飛天 5F

Sorry, this entry is only available in 日本語.

Why should “site search” be revisited? We can offer you every concrete data and reason to reconsider the site search on your web pages, which is the very first tool your customers turn to when gathering necessary information. We are sure to share with you what should never be missed about sites search!

ロイヤルガーデン

In order to build a mobile first strategy, optimizing websites for mobile use was the obvious. But with the
app market growing, many are realizing that preparing an app for business is essential. This year, many of our clients are experiencing the positive effect of the app such as high engagement and increase in active users. In our session, we will introduce marketing case studies that have succeeded in promoting products and business using our Yappli Platform.

ロイヤルガーデン

ロイヤルガーデン

Sorry, this entry is only available in 日本語.

ロイヤルガーデン

Today infeed ads, the new and innovative format of ads that the most of media brings in to lead digital marketing succeeded cannot be avoided for marketers.

However, did you realize that you are seeing ads most likely similar?

This can be explained the characteristic of infeed ads.

How can we avoid “the shrink of optimization of creative”?

How can the advertising agency can be the best business partner for clients?

For now, the speaker who is handling all ad creation for infeed ads and LINE ads will introduce you how to work with infeed ads that is crucial for nowadays.

ロイヤルガーデン

What is the true creative optimization in the infeed advertisement?

Much media introduces an in feeding native advertising slot.

Does the CPA not fit if you satisfied to make “the advertisement that is not disliked?”

Because it is the High Score that continued inspecting the article type contents page, I show the know-how of the article type contents page that “usability , and CPA matches” that I can offer.

ロイヤルガーデン

ロイヤルガーデン

In this session, I would like to analyze examples of the way to use “C to C media network” to achieve 10,000 new customers acquisition and the analyses, and share the concrete story and advertising effect of Esora Forest Inc. which we achieved 10 times as much the number of new customers acquisition as before. I would like to talk about the requirement, the procedure, and the context to achieve the advertising effect that has a half of CPA and 40% higher LTV compared to general web pure advertisement.

ロイヤルガーデン

You’ve got your great CRM techniques, you’ve got your customer acquisition methods, but is that really enough to survive and even thrive in today’s competitive world?

In this session, Mika will be joined by some of the most influential women in direct marketing and discuss what is really important in hito-mono-koto including 20 years of Pencil’s historical “keys to success”, “commerce and brand harmony” and “expectations for the fut

ロイヤルガーデン

ロイヤルガーデン

Sorry, this entry is only available in 日本語.

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ロイヤルガーデン

ブランド：ガーデンレストランホルト パートナー：自由時間

Sorry, this entry is only available in 日本語.

ガーデンレストランホルト

Sorry, this entry is only available in 日本語.

ガーデンレストランホルト

Sorry, this entry is only available in 日本語.

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