istyle China.Co.Ltd / istyle Global(Hong Kong). Co.Ltd
Chairman & CEO
Executive MBA graduate from Peking University Economic School. Joined istyle after working for a major general printing company, first served as the Business Development and Sales Directer, and then transferred to set up the new business in China. In August 2012, along with the establishment of istyle China Co., Limited, he was appointed as the board director and Managing Directer. After establishing the Company’s cosmetic licensing agency business and the variety TV show "Taozui-Cosme" in China, he entered the cross-border EC business from 2014, and developed business alliance with major EC channels, such as "T-MALL" and "VIP.com", and successfully expanded to 15 channels and 400 stores. Based on the rule of direct negotiation and direct contract only with business partners, he built a wider network with business partners’ management teams, and among the Chinese IT industry.
He wishes to bring a variety of beauty solutions into reality for Chinese women in the future.