Breakfast Presentation A
: Show your welcome to customers while they are on site and earn 40% more CVR lift up: the better customer experience, the more engagement you gain
Session summary
We officially launched Sprocket as a marketing automation tool for on-site real time communication this January. Since then, many communication scenarios on this tool have been generating good results among various industries of clients. In Japan, this type of tools are mainly used by e-commerce client as a coupon distribution tool, but we redefine this category as a new way of communication which is to provide right messages to the right segment of customers at the right timing. Last year at this conference we proposed this concept. This year we are very happy to announce that the concept has been proved to be very effective by our clients’ great results.
ロイヤルガーデン