Session summary

Now that enterprise video distribution has become the norm, the period of being content just to deliver videos is over. Video has been expected to play an even greater role in corporate digital marketing, and its range of use is also expanding rapidly. Meanwhile there is growing number of companies that are suffering from managing increased videos or worrying about drawing value and index of them. The next challenge of video utilization is how you can link your videos and marketing tools, and how you can exploit new Web technologies. Brightcove’s online video platform has more than 5,000 customers globally. This session will introduce the leading-edge video marketing with the latest case studies.