Session summary

As the real-time reduction proceeds in business, marketers are expected to make advanced and quick decisions. The digital marketing department in many companies are starting to use Treasure Data as their private DMP. By using its marketing tool, it allows them to make advanced and fast decision making with low cost. In this session, we will introduce the case study of each company as the private DMP. In addition, we will invite LEGOLIS Co. LTD, which we tie a partnership with, and introduce “Cayma,” a marketing BI construction service offered by them. We will also describe the merits of installing the marketing dashboard which uses the most advanced BI, “3rd Party Data,” or “Datorama.”