Session summary

According to one authority, users viewing smartphones watching TV exceed 70%, and thus the smartphone is now replacing TV to become blended into life. The fusion of three key words such as “smartphone”, “video”, and “premium media” that CMerTV proposes to grasp the times maximizes the motivations of users and brings an unprecedented result. In this session, focusing on the video-ad of smartphones that has popped out to play a leading role in the times, we will introduce the examples of the “brand advertisement” that CMerTV has established with actual voices more practically. In addition, we will also introduce the latest examples of animation advertisement of smartphones in conjunction with TV programs and the real display networks (outdoor video advertisements) of CMerTV that are spreading these days.