Session summary

Last year was said to be the first year of the video, and many companies have shifted its approach to using the online videos from a “trial” to a “the primary marketing tool.” Compared to the traditional online advertisement such as banner ads, videos demand the production side higher standards of creative planning and production and thus require them to explore in various areas. In this session, I would like to tell you what happens at the frontline of video marketing involving the power of the creative production. I will also be sharing some examples of how Viibar has helped our clients and how we incorporated the formula of “Data & Creativity” to draw the needs of the audience.