Session summary

Artificial Intelligence is expected for digital marketing, besides IoT, stock prediction, image recognition and many other fields. Understand user insights, and use them to show well personalized user experience is very important to make people change from audience to customer, customer to consumer and repeater. To do so, we need to have many kinds of user information and process them effectively. "Search queries" and "user generated review contents" are one of most powerful input from user. Especially "search queries", we MUST utilize them to improve conversion of Ads and e-commerce website. Now we have strong tool, Artificial Intelligence, value of "search queries" increases more than before. Will introduce and explain possibilities of Artificial Intelligence with "search queries" and "user review" to understand user insights precisely.