Session summary

At present, Content Marketing already has been expected to become the key driver solving not only specific problems but also contributing to a entire marketing strategy.We have to define and measure the actual value of Content Marketing since the importance of measurement of “How much did our content marketing produce valuable outcomes?” is increasing,We INFOBAHN have been tackling research and practice about the issue, “How might we produce real marketing outcomes by Content Marketing?" more than 10 years till now.In our presentation, we will introduce practical methodology and our "brand new soluton” that can measure and visualize the actual outcome of Content Marketing.