Session summary

Despite of advanced technology or system to track marketing data, only limited business users can take advantage of wide range of data, and majorities do not even know what they can do with it. The part of reasons is it requires further investment in education, data preparation such as data cleansing & organizing to have more comprehensive way of utilizing data. This became serious roadblock for business users to have holistic view of what’s happening on their investment and take a data driven approach to optimize their KPIs at timely manner. We will discuss how Datorama marketing intelligence solution, being recognized as 2016 Gartner Cool Vendor in Data-Driven Marketing, can address such challenges easier and smarter than ever.