Session summary

With the drastic budget shift to digital marketing from mass advertising, the way of brand communication has faced a huge change as well. For instance, DMP technology improved CRM method a lot. Also, we now can see user actions, which were not measurable before Brand Lift test appears. On the other hand, most of those technologies are used separately and not many advertisers can find how they can connect them to one solution. In this presentation, I will speak about the marketing proposal, which consistently put every data driven solutions together from user analysis, clustering to brand communications like CRM and SNS ads.