Session summary

Social media has become common marketing-tool for brands and it is expected to perform as an advertising medium. The number of fans/reach are considered as the core ROI and brands are more likely to focus on expanding the size. AMN sees potential in searching for active fans and delivering true value of brands to them. We have defined fans who speak or recommend about brands on their own initiative as "ambassador". The presentation will be about "Ambassador Program" which accumulates engagement with fans as asset.