Premium Presentation
The Forefront of Direct Marketing: “JOSHIKAI” - Focused Tasks and the Future
Session summary
You’ve got your great CRM techniques, you’ve got your customer acquisition methods, but is that really enough to survive and even thrive in today’s competitive world?
In this session, Mika will be joined by some of the most influential women in direct marketing and discuss what is really important in hito-mono-koto including 20 years of Pencil’s historical “keys to success”, “commerce and brand harmony” and “expectations for the fut
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