Breakout Session A
"Marketing Strategy × Future of Content" for Changing the Traditional Market to E-commerce Market
Session summary
In 2014, the Japanese BtoC e-commerce market size grew to $1B. The market is growing more than 10% year-on-year. But the e-commerce sales as the percent of retail sales is still less than 5%. Now, companies focus on tiny marketing KPIs like CPA of digital ads in this small 5% e-commerce market. Marketers have to change strategies to expand market opportunities for future growth. In this session, you can learn the point of marketing strategy, marketing team building and 3 points of view for evaluating contents. These things are important knowledge and skills to develop the remaining huge “95% of non-e-commerce market” and increase the sales via e-commerce dramatically in the next few years.
アメジストホール鳳凰 2F