Linkshare Japan’s New Total Marketing Solution in E-Commerce

Sponsor

リンクシェア・ジャパン株式会社

Speaker

Masaki Iino

LINKSHARE JAPAN K.K.

New Business Development Office, Vice Office Manager

Session summary

Today, we believe that many marketers are facing the following big martketing challenges in omni-channel marketing: 1)non-holistic view of customers; 2)non-automated marketing optimization across marketing channels; 3)non-all-in-one platform/"Almighty" agencies. LinkShare Japan is no exception, and has been making every endeavour to overcome the challenges, especially since our New Business Development Office established　in this April. I will introduce our new total marketing solution for E-commerce using our proprietary data, cutting-edge technologies, and LSJ-like ideas, though LinkShare is still on the journey.

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