10 mins presentation : “Smart TV Log” Changes the World of Direct Marketing!
Sponsor
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株式会社インテージ
Speaker
Session summary
A must-see session for those who "actively utilize local stations and BS/CS stations" or those who “want to maximize infomercial effect"! Abundant availability of smart TV viewing log!! - Nationwide, 200k+ devices, 15 seconds in unit, all channels of terrestrial + BS + CS (110 degrees), other operation logs besides TV viewing - For example, the data can reveal at which scene an individual switched channel during an infomercial. Imagine having this information handy…! We would like to incorporate this new data into everyone’s business. Concurrently leading INTAGE which aims to break though the frame of marketing research by releasing “Dialog Style Promotion” “di-PiNK” and IXT which aims to bring value out of smart TV log, Yoshio Shiotsuka will introduce the characteristics and potential of smart TV data.
ロイヤルガーデン